Marketing research culminates in the identification of a target market. It included a younger demographic, because potential customers had to have a flair for technology, and be able to find their way around a tablet-like device.
Write out a list of each feature of your product or service.
The same need to identify your target audience business-to-consumer market will also hold true if you are serving a business market business-to-business market. What is the size of the target market? Public or privately owned businesses? What value does this product bring? If you have several target markets, you may want to number each.
Dig deeper: In praise of niche marketing. You need to determine which companies will benefit from your products or services. Look at your current customer base.
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